Marketing Education Coop I
Marketing Dynamics
Dr. Sharon Saenz
Course Syllabus

Course Description

Students learn to apply math, selling, technology, human relations and communication concepts in a marketing context. Students develop interpersonal skills, and research employment trends. There is a work based component.

Prerequisites

The students need to be a junior or senior, at least 16 years old, good attendance, and good conduct record.

Textbooks

  1. Marketing Essentials, by Farese, Kimbrell, and Woloszyk
  2. Selling: Helping Customers Buy
  3. Merchandising Math
  4. Excel
  5. Powerpoint

Supplies

The students need to bring #2 pencil, pen, and paper to class every day.

Course Objectives

The students will be able to do the following:

Objectives

  1. Demonstrate knowledge of the purpose and goals of the marketing functions.
  2. Demonstrate how to complete a sale using the correct
  3. Analyze and calculate an income statement and balance sheet  
  4. Set up a spreadsheet using Excel on the computer.
  5. Analyze the attributes of several visual merchandising displays.
  6. Demonstrate the human relations and communications skills needed to acquire and maintain employment in a marketing career.
  7. Calculate and analyze markup, markdowns, price extensions, and making change. 
  8. Set up a slide presentation using power point on the computer.

Assignments

Week  1

  1. Introduction to marketing
  2. Functions of marketing
  3. Marketing mix, target markets and market segment
  4. Review training plans, and discuss on-the-job safety
  5. Review steps for locating and securing employment
  6. Discuss E-commerce project & marketing
  7. Marketing Essentials, Chapters 4, 5 & 45

Week 2

  1. Pretest in math
  2. Analyze charts, graphs, money, etc.
  3. Discuss profit and loss statement
  4. Set up E-commerce project on computer
  5. Marketing Essentials, Chapter 8 & 28

Week 3

  1. Introduction to computer lab
  2. Research the use of information technology
  3. Self-Assessment
  4. Define problem with employers relating to E-commerce project
  5. Excel-creating a spreadsheet
  6. Begin market research projects on E-commerce

Week 4

  1. Promotional Mix & Budget
  2. Role of promotion in marketing, and types of promotion
  3. Advertising media, & product and institutional ads
  4. Differences between products and services
  5. Purpose of Visual Merchandising
  6. Develop questionnaires for E-commerce project
  7. Marketing Essentials, Chapters 19 & 20

Week 5

  1. Pricing Products
  2. Calculate markup and markdowns
  3. Calculating prices and tax
  4. Calculating and analyzing financial statements
  5. Draw the color wheel & various types of props
  6. Marketing Essentials, Chapter 28

Week 6

  1. Analyzing profit, cost of goods, expenses, gross profit and net profit
  2. Begin Houston Chronicle stock market game
  3. Use the internet and library for research on E-commerce
  4. Write secondary research section of E-commerce project
  5. Continue working on questionnaire development and set up on computer
  6. Marketing Essentials, Chapter 28

Week 7

  1. Human Resource Skills in Marketing
  2. Continue with Houston Chronicle stock market game
  3. Set up sampling procedures for E-commerce market research
  4. Emerging technologies
  5. Marketing Essentials, Chapter 10

Week 8

  1. Review advertising and display
  2. Review math concepts of profit and loss
  3. Continue Houston Chronicle stock market game
  4. Continue E-commerce market research project

Week 9

  1. Visual Merchandising and Display
  2. Marketing Essentials, Chapter 22
  3. Continue Houston stock market game
  4. Continue E-commerce market research project

Week 10

  1. Role of Promotion & Promotional Mix
  2. Continue Houston Chronicle stock market game
  3. Continue market research project on E-commerce
  4. Marketing Essentials, Chapter 19

Week 11

  1. Advertising & Its Purpose
  2. Continue Houston Chronicle stock market game
  3. Continue E-commerce project
  4. Marketing Essentials, Chapter 20

Week 12

  1. Publicity and Public Relations
  2. Continue Houston Chronicle stock market game
  3. Continue E-commerce project
  4. Marketing Essentials, Chapter 23

Week 13

  1. Balance Sheet & Profit and Loss Statement
  2. Power Point--Chapters 1 & 2
  3. Charting & Starting a Slide Presentation
  4. Houston Chronicle Stock Market Game
  5. Continue E-commerce market research project

Week 14.

  1. Set up Power Point Presentations
  2. Power Point--Chapters 3 & 4
  3. Using Clip Art & Charting
  4. Houston Chronicle Stock Market Game
  5. Continue E-commerce market research project

Week 15.

  1. Visual Merchandising Field Trip and Test in Galleria
  2. Visual Merchandising Budget
  3. Houston Chronicle Stock Market Game
  4. Continue E-commerce market research project

Week 16.

  1. Review merchandising math
  2. Houston Chronicle Stock Market Game
  3. Continue E-commerce market research project

Week 17.

  1. Review Sales Promotion and Display
  2. Complete Houston Chronicle Stock Market Game
  3. Complete data analysis for E-commerce project

Week 18.

  1. Review sheets and final exams