Course Outline for International Marketing
Walt rip High School
Dr. Sharon Saenz
Room 303
Email: SaenzS@aol.com

Course Description

International Marketing students will develop an appreciation for the elements involved in global marketing which includes cultural, economics, political, and social aspect. The course focuses on e-commerce, entrepreneurship, and international business.

Prerequisites:

The student needs to be in grades 10-12 and have an interest in business and/or international marketing.

Textbooks:

  • Marketing Essentials (ME text)
  • International Business (IB text)
  • E-Commerce 2000
  • Merchandising Math
    •

    Supplies:

    Students need to bring a calculator, #2 pencil, paper, and jump drive to class each day.

    Course Objectives:

    The students will be able to do the following:
  • Design a web page for an international business
  • Develop a business plan
  • Identify country locations on a map and compare their resources.
  • Discuss various countries business practices due to culture
  • Discuss ethical practices of different countries
  • Compare business laws and trade agreements
  • Research aspects of e-commerce on the web
  • Present a power point presentation on the international business practices of a country
  • Participate in group projects and case analysis on the functions of marketing and international business
  • Discuss the future of global business
  • Investigate job opportunities in marketing, sales, and international business
  • Participate in selling projects and DECA
  • Analyze income statements, balance sheets, and graphs
  • Discuss pricing policies
  • Analyze target markets for a business
  • Develop a marketing plan for a business
  • Develop a promotion plan for a business
  • Complete a market research project
    •

    Assignments

    Week 1

  • Introduction to International business
  • Discuss market concept, target market, and market segments
  • Math Pretest
  • Complete # 1-16, p.23, "We Live in a Global Business", IB text.
  • View film on paradigms
    •

    Week 2

  • Create e-mail on yahoo
  • Create first page of web site on www.freewebs.com
  • Create company name and discuss products/services to be sold
  • Create business card for company
  • Complete # 1-25, pp53-54, "Our Global Economy", IB text.
    •

    Week 3

  • Begin sales project for DECA
  • Continue on web page development
  • Merchandising Math—calculate price extensions and sales tax
  • Merchandising Math---draw graphs and work on graphing calculators
  • View tape on McDonalds and discuss the characteristics of an entrepreneur
    •

    Week 4

  • Discuss the components of sales promotion and play game
  • Design a flyer for your business
  • Design an opening web page for your business
  • View tape on Kentucky Fried Chicken and discuss how Col. Sanders was an excellent salesman
  • Complete #1-18, p. 83, "Cultural Influences on Global Business", IB text
    •

    Week 5

  • Work in teams and draw and locate the countries on a global map
  • Complete #1-28, pp.137-138, "Structures of International Business Organizations", IB text
  • Draw chart comparing the various types of business structure
  • View film on "Search Engines" and "Research on the Internet"
  • Work in teams on comparing the prices of 10 products among 3 companies
    •

    Week 6

  • Review marketing concept, target market, and market segments
  • View "Marketing" film and discuss sales promotion for individual businesses
  • Develop a "Grand Opening" for each student company
  • Create a sales promotion item, i.e., door hanger, button, etc.
    •

    Week 7

  • Do #1-10, p. 174, and Critical Thinking #1-3, "Computers in Marketing", in ME text.
  • Analyze case study "Buying Online at the Mall" p. 166, ME text.
  • View video "Games and Computers."
    •

    Week 8

  • Do #1-10, p. 188, and Critical Thinking #1-3, p. 188, "Human Relations" in ME text.
  • Analyze case study "Schmoozing", p. 181 in ME text.
  • Discuss and calculate balance sheets.
    •

    Week 9

  • Discuss and calculate income statements
  • Explain the parts of an income statement
  • Start inter-net project on pricing
    •

    Week 10

  • Discuss the parts of a business plan.
  • Write mission statement and goals for individual companies.
  • Design a logo for your company
  • Put company information of web site.
    •

    Week 11

  • Develop financial component of the business plan, i.e. start-up costs, projected cash flow statement for the first year, and balance sheet projections for the first three months.
  • Discuss elements needed to start a business.
  • Discuss possible ways to finance a business.
    •

    Week 12

  • Continue working on financial documents
  • Place cash flow statement on excel.
  • Discuss and analyze problem areas
  • List products and inventory start-up
    •

    Week 13

  • Review marketing objectives in business plan
  • Draw a map of where the business will be located
  • Complete a location analysis
  • Draw a floor plan of the business
    •

    Week 14

  • Review and share business location analysis and floor plans with the class
  • Get feedback and evaluate other students location analysis and floor plans
  • Discuss pricing strategies and complete pricing team project
    •

    Week 15

  • Discuss and review sales promotion
  • Complete visual merchandising unit in Marketing Essential
  • Field trip to the Galleria to take visual merchandising test
    •

    Week 16

  • Review and discuss business plans
  • Students will share projects with the class in the form of a power point presentation
  • Merchandising Math—complete income statements for businesses
    •

    Week 17

  • Review marketing and merchandising math for final exams
  • Analyze case problems in marketing and management
    •

    Week 18